Mida

Last updated: 2026-04-18

Mida

Mida is a lightweight A/B testing platform for websites. It helps marketers, product teams, and agencies run experiments with a visual editor or code editor, integrates with GA4, and can generate variations with MidaGX. Mida uses Monthly Tested Users (MTU) pricing, so teams pay for users who actually enter experiments rather than all site traffic.

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